The US is Italy’s number one export nation—and the Italians want to keep it that way.
Driving around the enigmatic, fog-shrouded Piedmont region of Italy, I saw steep vineyards that fall away from the winding, mountain roads, and medieval castles looming out of the haze on every other hilltop. I recalled the great Barolo and Barbaresco wines from this region are made from the nebbiolo grape—and nebbia is the Italian word for fog. Why was I wending my way through this misty part of northern Italy? To learn about wine and terroir—and sales, too.
"Second city" tours and "unprecedented access" are the keys and keywords employed by high-profile Italian winemakers to meet the challenges of a tough market.