Editor's Note: Contributor Jules Van Cruysen has some advice for wine producers: take a page out of the craft beer playbook. Innovation, collaboration, and risk-taking have united the craft beer industry and created a burgeoning market of passionate consumers. Can wine producers mobilize consumers in the same way? –Tom Mansell, Science Editor
Quick—what do a former aerospace engineer, a computer tech industry entrepreneur, and a trained geologist who spent most of his career traversing the globe to find rare earth substances all have in common?
Exploring the various parts of the wine world, from big brands to tiny artisanal producers, can be quite a study...
The wine market is crowded. There are thousands of wineries all trying to tell a story about what makes them different. It’s a story that wine buyers and potential customers are getting bored of.