Kathleen Rake, founder of Click Media Works and dubbed the Queen of Clear, Clean, and Clever by her copywriting peers, is a plain-language practitioner who truly believes that good writing is the cornerstone of effective communication, especially in this drive-through-read more-
Catie McIntyre Walker was born and raised in Walla Walla, WA and is the original Walla Walla wine blogger and "locapour." She is a graduate from the Center for Enology and Viticulture at Walla Walla with a Certification in Viticulture.-read more-
Iconic news anchor Walter Cronkite passed away this summer. Amongst the many praises and remembrances of his character and career, one thing stuck out -- he never made himself the story. Cronkite was a trusted conveyor of information, always heralded-read more-
In late July, 275 wine bloggers, PR reps, winery principals and others in the wine industry converged on Santa Rosa, California, for a three-day Wine Bloggers Conference. The night before, however, more than a dozen bloggers from origins as far-flung-read more-
Randall Grahm, celebrated winemaker of Bonny Doon Vineyard, is betting the farm on one big, beautiful idea: terroir. In his new book, Been Doon So Long: A Randall Grahm Vinthology, he shares his witty, irreverent, and thoroughly refreshing take on-read more-
OK, so the snails were not the best I’ve ever consumed; those savoured in South Africa a few months prior were vastly better. Perhaps though it was the choice of wine--a Pinot Gris; its rich smokiness didn't really work with-read more-
Shelf talkers are small informational marketing pieces that are affixed to the displays where wine is sold. Often called "silent salesmen," they are a source of considerable controversy in the wine trade. The ways shelf talkers can mislead shoppers range from innocent mistakes-read more-
Zinfandel is a bit of a delayed mystery. In the 20th century, Zin developed an identity as California's flag-waving grape variety. When scientists got involved in the 1990s and concluded that Zinfandel might not be such a native son after-read more-