amarone anteprima

The Annual Amarone Tastings: Who Was There, Who Was Not, and Why

For true wine lovers, appreciating the rich, decadent Amarone della Valpolicella is almost a given (despite W. Blake Gray’s opinion). In fact, 11% of all the Amarone sold abroad ends up in American wine glasses. Concentrated and wonderful, long-aged and long-lived, Amarone is created in Italy’s Veneto region by intensifying flavors with grapes that are partially totally dried for several months after harvest, before fermentation.

In a recent survey of red-wine consumers in California, New York, Texas and Washington conducted by Wine Monitor Nomisma (and commissioned by Consorzio Tutela Vini Valpolicella, the official Amarone trade organization), 44% of respondents said their Amarone consumption occurs mainly at home, for special events such as an anniversary or birthday. 29% drink it with their meals, while 28% prefer it as an aperitif. Additionally, according to Consorzio president Christian Marchesini, 25% of the survey respondents associate the distinctive characteristics of the Amarone with ‘quality’ and another 14% identify it with ‘Italian style.’

It’s no wonder, then, that Amarone events carry great significance in the wine world. Especially the annual “Anteprima Amarone,” organized by the consorzio to celebrate the newest releases (which in this case are the wines from 4 vintages ago). The January 2017 edition – focused on the 2013 wine – hosted nearly 3000 attendees during its three days, including 235 journalists from 16 countries.

At this point, more than half of the tasting samples are still in barrel, and many bottles will not be for sale till at least 2019. Even then, it will take time for these wines to evolve. According to the consorzio, an intense color, rich flavor, high alcohol and excellent aging potential are the major features of the 2013 vintage.

Visitors to the majestic palace of Gran Guardia in downtown Verona – where the Amarone Anteprima event was held – had the opportunity to taste 150 wines from 78 producers. Plenty for one tasting, of course… yet the total number of Amarone della Valpolicella producers is much, much larger. Almost 300. And Amarone connoisseurs will have noted the absence of some of the most renowned brands: Masi, Allegrini, Speri, Tedeschi, Tenuta Sant’Antonio, Zenato, Tommasi and others, the so-called Famiglie dell’Amarone [Amarone Families]. Along with them, some other, smaller wineries did not attend the Anteprima, including Terre di Pietra, Terre di Leone, Monte dei Ragni, and the renowned Dal Forno and Quintarelli.

There are various reasons behind these defections. For one, many of the small wineries don’t have their Amarone 2013 ready to drink, and don’t want to present work in progress barrel samples. “I have absolutely no idea how this Amarone 2013 will evolve,” claims Laura Albertini, owner of winery Terre di Pietra. “I’m sure that the wine you are tasting today from the barrel will be quite different when it is bottled, thus to me it’s nonsense to try to figure out right now what our Amarone 2013 will become.”

In addition, some small, organic wineries have decided to participate only in wine events focused on natural wines. And so on.

No doubt, though, the most noticeable absence is that of the Amarone Families: it has been years since some of the most famous brands last brought their Amarone to the annual event. “Our wine companies don’t participate in Anteprima Amarone because this is just for members of the consorzio,” comments Maria Sabrina Tedeschi, president of the Amarone Families, “and we are not part of it anymore.”

None of the families belong to the consorzio: “That was a painful choice, because most of us had been members for many years and one of us even a former president,” explains Tedeschi. “But we didn’t agree with some of the current management’s policies, which too often consider quantity over quality. In addition, the  system is based on company size, so small or medium wineries like ours are not able to affect the decision-making.”

Another reason relates to the vintage being presented each year. “It often happens that many producers are selling vintages of Amarone that are older than the one presented at Anteprima,” continues Tedeschi, “and we just don’t love submitting barrel samples.”

Currently, the Amarone Families group consists of 13 companies: Allegrini, Begali, Brigaldara, Guerrieri Rizzardi, Masi, Musella, Speri, Tedeschi, Tommasi, Tenuta Sant’Antonio, Venturini, Zenato and a new entry, Torre d’Orti. It was founded back in 2009 with the aim of defending and protecting the originality of a wine which is now “threatened by overproduction, with a consequent decrease in quality.” Additionally, Amarone “has recently been subjected to sales strategies from large scale distribution channels, which squeeze prices and force producers to sacrifice quality,” as detailed in their online manifesto.

The Amarone Families’ turnover is over 160 million euros a year, and 80% of their wine is exported. In 2009 they tried to register the brand “Amarone Families,” but the consorzio initiated a lawsuit to block this, claiming “Amarone della Valpolicella” is a name protected in EU, safeguarded by a consorzio recognized by the Ministry of Agriculture, thus cannot be used by a private association of producers. The Court will deliberate this case soon; meanwhile, the confrontation between the two parties goes on. Luckily, this is an issue internal to the region and doesn’t seem to affect sales: in 2016, the denomination’s turnover was 330 million Euros, with a 3% increase in sales abroad.

For those interested in sampling many good Amarone wines, regardless of producer — in or out of the consorzio, I mean — there’s a great opportunity in Northern Italy. A few years ago, some weeks after Anteprima Amarone, the hotel and restaurant Villa de Winckels (in Tregnago, in the province of Verona) started organizing an annual tasting of these wines, with a delicious buffet of local foods, and it is open both to consumers and trade professionals.

Based on my tasting at Anteprima Amarone, however, I would keep an eye on the following wines, to name just a few:

  • 2013 Amarone della Valpolicella DOCG Ca’ Rugate (among the very few currently on the market)
  • 2013 Amarone della Valpolicella “Cuslanus” Albino Armani (available from spring 2018)
  • 2013 Amarone della Valpolicella DOCG Massimago (for sale in 2018)
  • 2013 Amarone della Valpolicella DOCG Secondo Marco (May 2019)
  • 2013 Amarone della Valpolicella DOCG “Brolo delle Giare” Tezza (available from 2020)

Yep, patience will be required with this vintage. But this wine is definitely worth the wait.

Photos courtesy Anteprima Amarone