It’s a tough question to answer and it is a question that pierces straight through into our subconscious where answers are elusive.
Yet, you should have an answer to the question.
Pssst. Here is a secret nobody will tell you: Nearly all of the holiday gift guides in magazines and online are the byproduct of a year’s worth of PR-related samples and press releases. They are less a stamp of careful editorial approval for readers and more of a year-end cleansing ritual, a high colonic for accumulated office crap.