The pipeline has dried up. Five or six years ago, almost any casual wine enthusiast could launch a WordPress or Blogger blog, write a post about each new wine he drank—from the plonk to the good stuff—and wait for wine samples to come pouring in. And pour in they did.
This past June, I had the good fortune of attending the Wine Bloggers’ Conference in Walla Walla, WA. Now in its third year, this conference brings together the best and brightest from the wine blogosphere as well as many industry-read more-
Blogging has become a mainstream component of many businesses. While blogging and social media may not entirely replace traditional media, they are becoming increasingly important channels in media and sales tactics. Blogging's growing importance in the wine industry will be-read more-