Editor's Note: Contributor and Editor, Rémy Charest, looked at the challenges of creating brand and identity for Languedoc, traditionally considered "a provider of high-volume plonk." This article explored the reorganization of this major French wine region and some expected outcomes derived from insights on the Millésimes du Languedoc tasting attended this spring. –Ryan Reichert, Managing Editor
In the world of marketing and sales, it is always good when you can keep things simple. Of course, this can be quite a challenge for an industry like the wine industry, where realities of place, grapes, vintages, styles, and terroir add up as so many variables to take into account—enough to confuse everyone but the aficionados.
After a whole generation of ignoramuses, it’s the younger people who are starting to appreciate the great sweet wines of the world. Snapple®, Cosmo cocktails…sweet wines: is this their liquid progression? This is what I found at Vinoble, the biennial sweet wine conference held recently in Jerez, in the south of Spain.