While the baffling rhetoric of a typical tasting note might benefit some oenophiles, it intimidates consumers and stands in the way of wine appreciation. It's time to change the way we talk about wine.
Imagine if BMW’s design chief admitted that Ford produces some of his favorite cars. Or if the CEO of Coca-Cola confessed that every now and then, he craves a Pepsi. Pure fantasy, of course. But with wine, such admissions happen daily.